This June Bangalore experienced a phenomenal transition in the video industry. Twister lit the wits of the industry enthusiasts by exposing them to the new tricks and techniques useful for the trade. Monarch lent its contributions to the exciting world of video and showcased its very new invention - Twister.

Twister was exhibited at Photo Expo 2006 in Bangalore from the 23rd June ’06 to 25th June ’06. The response was tremendous with approximately 6000 visitors. Twister includes features useful for all the genres of photographers and videographers. What attracted crowd were its features and the easy finance scheme designed on Twister by Monarch. The scheme is designed considering the financial standards of the photographers and videographers. It is the very first scheme of its kind in the market that makes it an appealing factor. Easy and low installments combined with very little documentation make the scheme cut out suitably well for every photographer and videographer.

After every day of display Twister earned many bookings to its credit. Queues for enquiries and the rush for early bookings gave the measure of success for Twister. Customers were happy to know about a product that not only lights their way but is also convenient to buy.

A captivating event for visitors

It was a hectic four-day event full of action. For all the photo-video enthusiasts the event was a never-ending stream of information, which they wished never stopped. This event exhibiting photo-video and digital imaging wonders from leading national and international brands made a special place in the commercial world.

Monarch has always been actively participating in such events, contributing its best to the industry and has fulfilled many dreams. With all this and with all its quality products it has built a sense of trust and security in the industry. In the fleeting moments of the event its collection of products successfully conquered the minds of all those enthusiasts wanting to seize the world of videography, photography and digital imaging.

Presenting uniqueness and outstanding features in its products, Monarch has managed to maintain its number-one place in this industry. During Photo Fair all the products roofed under Monarch were exhibited. The variety in the range of Monarch products catering to each and every minute market requirement were appreciated by the visitors. There were many enquiries about different products as well as on-the-spot orders from different industry segments.

The event was characterized by launch of products like Twister, SmartEdit, Karizma Albums and many others. Product launches were accompanied with fun like spot prizes and surprises that distinguished each launch. This acted as an attraction to many visitors who were not-so-aware about the tricks of the trade and technological innovations.

SmartEdit aroused curiosity with its hi-tech, low-budget non-linear editing solutions. There was lot of response for these products that increased by the hour after each demonstration. Special event-discounts and offers were a welcome idea to all these visitors and they flocked at the registration counters.

Product announcements, live demonstrations and workshops emphasized the event. Live demonstrations on each product acted as media to educate the visitors on the technological growth and induce eagerness in them. Updates and extensions on many products were revealed with offers to encourage more people to adapt to the new systems. Visitors were even more convinced after hands-on experience on Karizma Albums. More visitors enrolled themselves excitedly to closely witness the freshness in the product.

Visitors queued up with all possible queries regarding the products. Live demonstrations for every product were skillfully staged by experts of the subject. Among other products displayed, what stole the show were Twister and SmartEdit; Twister – because of its comprehensive nature of contemporary digital technology. It is the first of its kind, offering linear and non-linear editing provisions.

Attractive prizes were arranged during special workshops that were conducted for Karizma Designer encouraging customers for hands-on experience. Visitors were very extremely happy about their decision to turn customers of Monarch as they were offered expert advice and discounts on products that suited their business style. A packaged deal is what they seeked in a product and they got it right here – at the Monarch counter in Photo Fair 2006!